Introducing LATICRETE

We here at Modern Earth Materials love companies like Laticrete International, LLC and the products they provide for a lot of reasons. But mostly it’s because of a pretty simple fact: LATICRETE provides an immense amount of support, offering resources to not only us as dealers, but to everyone involved in the design and installation process of natural building stone & masonry veneer products. From home and business owners to contractors and installers, to architects & designers, everyone benefits from LATICRETE’s massive accumulation of industry expertise, product knowledge, and installation experience.

A quick glance at the company website will show you just how much LATICRETE has to offer in terms of research, education, and training. Not to mention the long-term reliability that comes from industry-leading product and installation warranties, award-winning customer service & more.

MVIS Air water Barrier

It’s precisely because of this reputation for unparalleled project performance and support that Modern Earth Materials provides our installers with the highest quality mortar & masonry veneer adhesion products available anywhere, bar none. Check out this one-of-a-kind project, to see how LATICRETE’s MVIS™ solves one of the most challenging and ubiquitous problems facing masonry veneer systems: adhesion failure due to thermal shock, above highly tracked pedestrian areas:


LATICRETE is a family-owned, customer focused, worldwide manufacturer marketer of green flooring and facade materials, used in residential, commercial, and industrial applications. For over 65 years, LATICRETE has provided the technology, products, and service for making innovative, permanent installations and repairs for the construction market. Architecturally specified and professionally endorsed, LATICRETE offers a dedication to quality that results in globally proven solutions for virtually every flooring, waterproofing, and facade application.

“As we work every day to bring our customers the best experience from the products we make to the services we provide, these promises will be a representation and guide to our company values that started with our founders.”

– Patrick Millot, CEO


MVIS Pointing Mortar

Modern Earth Materials’ natural stone veneer products rely on the effectiveness & reliability of LATICRETE’s Masonry Veneer Installation System (MVIS™) to deliver superior, long-term performance. Utilizing proven materials, MVIS™ includes air and water barrier products, sealing tapes, various polymer fortified adhesive mortars that provide non-sag performance, latex admix and epoxy adhesives, pointing mortars and sealants, and paver joint fillers.


Unlike traditional methods and materials, the Masonry Veneer Installation System (MVIS™) is engineered to provide a permanent, high-strength installation that uses a revolutionary waterproofing air and water barrier membrane to provide a barrier against air and water penetration into the structure. The MVIS™ system is designed for thin-brick, manufactured stone, and natural cut stone veneers for interior and exterior applications.

Advantages of LATICRETE

  • 20% faster to install than traditional lath and scratch
  • Higher quality installation with fewer callbacks
  • Reduced total installed cost (up to 33%)
  • Improved system performance
  • Cleaner job site

The Laticrete Masonry Veneer Installation System (MVIS™) consists of:


“Keep up with the increasing popularity of adhered masonry veneers with MVIS™ products. Trust your installation to a complete productivity-boosting system designed to deliver superior, long-term performance on masonry projects of all types including residential, commercial, and industrial applications. Utilizing proven materials, MVIS™ includes air and water barrier products, sealing tapes, various polymer fortified adhesive mortars that provide non-sag performance, latex admix and epoxy adhesives, pointing mortars and sealants and paver joint fillers.”

Other Resources

Want to learn more about our landscaping and drainage services?

Reach out today to request an estimate on any of the landscaping and drainage solutions we provide.  We proudly serve customers across Southwest Missouri.


We are dedicated to offering first-class building stone products, hardscape & landscape materials to clients across SW Missouri & NW Arkansas, including Nixa, Ozark, Springfield and more — We promise no job is complete until all expectations are met.
(417) 943-3348